Lovech is located on the borderline between the Danube Plain and the northern foothills of the Balkan and it covers the river terraces of the famous Osam River. It is situated about 105 miles to the north-east of Sofia, 21 miles to the north of Troyan, 53 miles to the west of Veliko Tarnovo and 40 miles to the north-west of Gabrovo. It is one of the oldest and most interesting Bulgarian towns.

Definitely one of the most amazing sights to be visited in Lovech is Varosha Quarter. Varosha Architecture-Historical Reserve is located in the old quarter of the town, amphitheatrically situated along the bank of the Osam river. Another spectacular place of interest is the Old Covered Bridge in the centre of the town, which was built three times. It is now a beautiful architecture bridge, with covered shops and stores, the river murmuring beneath and telling stories of the past.

In terms of natural landmarks Lovech has to offer much as well. The Stratesh Park and the Bash Bounar Park are wonderful places for recreation and relax amongst nature. Plenty of small and big caves in the rocky banks of the Osam River are found nearby. A great historical place of interest in the region is “Kukrinsko Hanche” Museum, located in the nearby Village of Kukrina. Another interesting village is Oreshak, famous mostly for the “Crafts and Applied Arts” National Fair, where a variety of articles of art crafts from the region are exhibited. Demonstrations of masters and tasting of the famous Troyan plum brandy (rakiya) are organized there.

There is a wide choice of good restaurants, pizza and fast food restaurants, cafes and bars in Lovech. Tourists have to surely try the traditional local specialties and of course to taste the famous Lovech Plums Brandy and the aromatic wines of the fertile region.